xAmplify is a partner relationship management (PRM) platform based in Fremont, California. The company focuses on enhancing partner collaboration, co-marketing, and co-selling to drive business growth. Its platform automates essential tasks like campaign management, lead generation, and sales data tracking, allowing teams to concentrate on strategic revenue growth. The core technology of xAmplify includes an AI engine named OLIVER, which is tailored for complex B2B partner ecosystems. OLIVER automates channel execution, personalizes content, and provides predictive insights, enabling businesses to manage a wide range of partners efficiently. The platform offers tools for partner onboarding, co-selling, marketing development fund management, and behavior-based marketing automation, along with integrations with popular CRM and PSA tools. xAmplify serves businesses that utilize indirect sales channels, including managed service providers and vendors. With a small team and a focus on technology-driven solutions, xAmplify aims to optimize partner sales efforts and unlock the potential of channel partnerships.
Updated 1 week ago
xAmplify offers an open-source PRM solution that allows users to run it for free and scale seamlessly with xAmplify Cloud.
This article explains Through-Channel Marketing Automation (TCMA), a technology that enables vendors to create marketing campaigns that channel partners can customize, which is crucial for MSPs looking to enhance their marketing efforts through vendor partnerships.
Read moreFounded
2018
Employees
32
Industry
information technology & services
Headquarters
Fremont, California, United States
Integrate with xAmplify to synchronize contacts, leads, deals and vendors; helping you automate marketing your brand.
This guide provides insights into building a robust Partner Relationship Management (PRM) strategy. Understanding PRM strategies can help MSPs optimize their own partner programs, making it easier to work with vendors and potentially increasing revenue through strategic partnerships.
The guide provides a buyer's perspective on selecting a PRM platform to improve channel strategy. The information is useful for MSPs who are involved in vendor selection or those building internal partner programs.
Read morexAmplify, powered by Oliver AI, helps B2B teams onboard partners faster, drive engagement, and scale programs without manual complexity, which could be relevant to MSPs looking to improve their partner programs and streamline partner management using AI.
Read morexAmplify provides PRM, TCMA, and Oliver AI solutions, enabling MSPs to enhance partner management, automate marketing campaigns, and gain intelligent insights for improved efficiency and ROI.
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