xAmplify is a partner relationship management (PRM) platform based in Fremont, California. The company focuses on enhancing partner collaboration, co-marketing, and co-selling to drive business growth. Its platform automates essential tasks like campaign management, lead generation, and sales data tracking, allowing teams to concentrate on strategic revenue growth. The core technology of xAmplify includes an AI engine named OLIVER, which is tailored for complex B2B partner ecosystems. OLIVER automates channel execution, personalizes content, and provides predictive insights, enabling businesses to manage a wide range of partners efficiently. The platform offers tools for partner onboarding, co-selling, marketing development fund management, and behavior-based marketing automation, along with integrations with popular CRM and PSA tools. xAmplify serves businesses that utilize indirect sales channels, including managed service providers and vendors. With a small team and a focus on technology-driven solutions, xAmplify aims to optimize partner sales efforts and unlock the potential of channel partnerships.