About
Semrush sells online marketing software for SEO, paid search, content, social media and visibility in AI search answers. Its data is also available through an API and an MCP server for AI assistants. It describes its dataset as covering traffic, visibility and market data. MSP Navigator lists nine Semrush products, including Semrush One, the SEO Toolkit, AI Visibility Toolkit, Content Toolkit, Advertising Toolkit and Social Toolkit.
Sources
Products
1Integrates Semrush's powerful traffic, visibility, and market dataset into AI assistants, enabling enhanced data utilization for AI platforms.
Recent News
How to do an SEO audit with Claude & the Semrush MCP
This article details how MSPs can leverage Semrush's Site Audit and Claude with the MCP to analyze website audit data, offering a practical approach for improving client SEO and identifying technical health issues.
Read moreHow to build an AI visibility dashboard with Semrush
MSPs can learn to construct an AI visibility dashboard using Semrush to track which client pages are cited by AI and how they correlate with Google clicks, providing valuable insights for AI-driven SEO strategies.
Read moreLocal SEO: What is it & how to do it
This guide on Local SEO is relevant for MSPs looking to enhance the online visibility, traffic, and brand awareness for their local business clients, a common service offering for IT service providers.
Read moreHow to conduct an AI visibility audit with Semrush
This article provides a 6-step guide for MSPs to perform an AI visibility audit for their brand or clients using Semrush, detailing how to deliver the report and potentially offering a new service opportunity for IT service providers.
Read moreAI citation outreach: a Semrush & Claude workflow
This workflow demonstrates how MSPs can utilize Semrush data and Claude AI to improve brand visibility within AI answers by optimizing citation outreach, a valuable technique for their own online presence or for client projects.
Read moreVendor-providedVerify with the vendor.
Company Size
Large
Founded
2008 (18 years)
Source: Apollo, Dec 2025
Employees
1,001-5,000
Source: Apollo, Dec 2025
Industry
Information Technology & Services
Headquarters
Boston, Massachusetts, United States
Focus Areas