GreatAmerica Financial Services is the largest independent, family-owned commercial equipment finance company in the United States. Founded in 1992 and headquartered in Cedar Rapids, Iowa, the company has grown to a $2.5 billion enterprise with over $14 billion in finance originations and more than 600 employees across several states. The company specializes in tailored financial services and equipment leasing solutions for various industries, particularly focusing on the office equipment sector. GreatAmerica offers flexible financing options, single invoice solutions, and innovative non-financial services to help manufacturers, vendors, and dealers enhance their business operations. Their technology solutions include tools for quoting, applications, and detailed reporting, which streamline workflows and improve efficiency. GreatAmerica is committed to fostering strong relationships with its customers, which include manufacturers, vendors, dealers, and banking institutions. The company’s culture emphasizes values such as excellence, integrity, and continuous improvement, supporting its mission to help customers achieve greater success.
Updated 2 days ago
GreatAmerica brings the As-A-Service technology equipment financing model to solution providers without the risk and cash flow impact of HaaS with Hardware as a Rental® or HaaR®.
This article, updated on July 7, 2026, highlights the importance of technology integrations for enhancing billing and invoicing processes, offering valuable insights for MSPs aiming to streamline their financial operations and improve efficiency.
Read moreFounded
1992
Employees
750
Industry
financial services
Headquarters
Cedar Rapids, Iowa, United States
GreatAmerica Holdings, the parent company of GreatAmerica Financial Services, has completed its acquisition of Heritage Bank and launched GreatAmerica Bank. This significant corporate development may lead to new or expanded financial services offerings that could benefit MSPs seeking financing solutions.
Read moreWhile primarily an award announcement, this highlights GreatAmerica's commitment to excellence and potentially signals a company culture that values innovation and customer service, which could be relevant to MSPs partnering with them. MSPs might be interested in companies that prioritize these qualities.
Read moreGreatAmerica's executive leadership team shares their perspective on digital transformation and the future of the office technology channel in a video interview series. This offers MSPs insights into the evolving market and strategic considerations for their own digital transformation.
Read moreThis article discusses the integration between AgentDealer and GreatAmerica, which may be relevant to MSPs using AgentDealer for CRM and looking to streamline financing processes through integration.
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