Software Advice, founded in 2005 and based in Austin, Texas, specializes in advisory services, research, and user reviews for software applications across over 300 market categories, including medical, CRM, HR, and marketing automation. Originally named River Guide, Inc., the company became part of Gartner, Inc. in 2014, enhancing its capabilities within the Gartner Digital Markets network. The company offers personalized, one-on-one consultations with software advisors to help businesses identify their software needs and recommend suitable products. Software Advice also features a platform with more than 2.5 million verified software reviews, ensuring authenticity through Gartner's vetting process. Additionally, it publishes biannual market reports, such as the *FrontRunners* series, which analyze and rank top software products based on usability and user recommendations. Software Advice serves a diverse range of sectors and has assisted over 1 million businesses in finding tailored software solutions.