About
Mailchimp's marketing automation tools enable businesses to create always-on campaigns powered by customer data, driving ROI for retailers of all sizes with intuitive marketing analytics.
Overview
Mailchimp Marketing Automation is a set of tools for building automated email and marketing flows in Mailchimp. Mailchimp suggests what to send next and builds the flow so you can review and launch it, with prebuilt flows to start from.
Customer data is unified into one organized, up-to-date view. For e-commerce, predictive automations reach customers when they are ready to buy or likely to churn, and a one-click pixel captures data from more sites. It suits MSPs that run email nurture campaigns for their own marketing, or that manage marketing for clients.
Sources
AI & Automation
Marketing Automation offers AI-powered optimization for marketing operations. It also provides a public API for developers to extract data and integrate with other applications, and has an MCP server.
Alternatives
Selling this to clients
Clients pay for this one: MSPs resell it or bundle it into a managed service rather than running it for themselves.
- Quote and bundle it in your proposals with SalesbuildrService catalog, live distributor pricing, quotes straight into your PSA.
MailChimp
7 products · View profile
Large · 1,001-5,000 employees · 25y in business
Updated Oct 14, 2026