Intuit Mailchimp is a prominent marketing platform founded in 2001 by Ben Chestnut and Dan Kurzius in Atlanta, Georgia. Initially created as a side project to assist small businesses with email newsletters, it has grown into a comprehensive marketing automation platform. Acquired by Intuit in 2021 for $12 billion, Mailchimp focuses on providing accessible marketing tools for small and medium-sized businesses. The platform offers a range of services, including email marketing, marketing automation, customer relationship management (CRM), social media advertising, and tools for building landing pages and websites. It also supports e-commerce businesses with tailored marketing solutions. Mailchimp's user-friendly interface and freemium model make it an attractive option for entrepreneurs and startups looking for effective marketing solutions without the complexity of larger software. Its commitment to customer service and continuous evolution reflects its dedication to helping small businesses thrive in the digital marketing landscape.
Updated 3 days ago
MailChimp
Mailchimp's new data-driven e-commerce capabilities could be leveraged by MSPs to offer enhanced marketing services to their e-commerce clients, providing unified data and automation across email and messaging.
Read moreFounded
2001
Employees
1.8k
Industry
Information Technology & Services
Headquarters
Atlanta, Georgia, United States
Focus Areas
MailChimp
This report highlights strategies for improved data quality and customer retention through effective opt-in practices, which MSPs can use to refine their marketing strategies or advise clients on building better customer relationships.
Read moreMailChimp
This report focuses on using AI in marketing, which is relevant to MSPs because they can leverage this information to guide their clients in adopting AI-driven marketing strategies, or even offer AI-powered marketing services themselves.
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