About
Apple makes the Mac, iPad and iPhone and sells them to businesses alongside consumer channels. Its business offering includes Apple Business Manager for deploying and managing devices with an MDM tool, plus iCloud services, and its business page pitches the Mac for running AI models locally. MSP Navigator lists nine Apple products: Apple Business Manager, iCloud+, MacBook Air, MacBook Pro, Mac mini, Mac Pro, iPad, iPad Air and iPad Pro.
Products
8Apple portal for buying, deploying and enrolling company Apple devices into MDM, and managing Apple accounts.
Apple's most powerful desktop Mac, built on Apple silicon, with PCIe expansion for pro workloads.
Apple's compact desktop Mac with M-series chips, front and back ports, Wi-Fi 7 and Bluetooth 6.
Light 13- and 15-inch laptop with M5 chip, up to 18 hours of battery life, and a fanless design for AI apps and everyday work.
Apple's professional laptop with M5, M5 Pro and M5 Max chips, up to 24 hours of battery life and macOS Tahoe.
iPad is colourfully reimagined to be more capable, more intuitive and even more fun. With an all‑screen design, 10.9‑inch Liquid Retina display and four gorgeous colours, iPad delivers a powerful way to get things done, create and stay connected. Add on essential accessories designed just for iPad and enjoy endless versatility for everything you love to do.
Apple iPad Air with M4 chip, 11- or 13-inch Liquid Retina display and Apple Pencil Pro support.
Apple's tablet with the M5 chip, iPadOS windowing, Apple Intelligence, Apple Pencil Pro and Magic Keyboard support.
What changed
- Category changeMac Pro recategorizedTypesafe
- Category changeMacBook Air recategorizedTypesafe
- Category changeMac mini recategorizedTypesafe
- Category changeMacBook Pro recategorizedTypesafe
Recent News
Apple unveils groundbreaking MacBook Pro with PROLED XDR Display
Apple announced a new MacBook Pro with a PROLED XDR Display, representing a significant hardware refresh that MSPs will need to consider for client procurement, support, and device management strategies.
Read moreApple introduces the new 14-inch MacBook Pro with M6
The introduction of the new 14-inch MacBook Pro with the M6 chip signifies a major hardware update that MSPs should be aware of for client device lifecycle management, performance considerations, and potential upgrade cycles.
Read moreApple unveils new iMac with M6
Apple's new iMac with the M6 chip is a key hardware release that MSPs will need to factor into their client's IT infrastructure planning, deployment, and ongoing support, especially for businesses utilizing desktop workstations.
Read moreVendor-providedVerify with the vendor.
Company Size
Small
Founded
2016 (10 years)
Source: Apollo, Dec 2025
Employees
1-10
Source: Apollo, Dec 2025
Industry
Public Relations & Communications
Headquarters
Bathgate, Scotland, United Kingdom
Focus Areas