About
AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success.
Products
2A leading platform for selling, buying, and managing recurring technology services, enabling businesses to launch and manage their own marketplaces.
AppDirect single source for finding, buying and managing recurring technology and SaaS subscriptions.
What changed
- Category changeDigital Procurement Management recategorizedTypesafe
Recent News
Thrive 2026 Ecosystem Blueprint: How to Scale Growth Through Marketplaces and Ecosystems That Matter
This post previews Thrive 2026 sessions focused on helping partners, including MSPs, scale growth by unifying partner channels and proving ROI from marketplaces and ecosystems. It addresses how to differentiate through distribution as software creation becomes faster and cheaper with AI.
Read moreThrive 2026 AI Playbook: Build Confidence With AI—From Basics to Hands-on Workshops
This announcement details AI breakout sessions and hands-on workshops at Thrive 2026, offering MSPs practical guidance on controlling, building with, and proving the investment in AI, including building real apps and agents.
Read moreMore Microsoft CSP Revenue, Less Operational Overhead: Get the Guide
This guide provides strategies for Microsoft CSP partners, including MSPs, to increase revenue and reduce operational overhead by scaling their Microsoft practice and addressing manual work inefficiencies.
Read moreFrom Break-Fix to Strategic Partner: A Q&A on How MSPs are Winning Right Now
This Q&A discusses the evolving role of MSPs, highlighting AI as a key growth opportunity and offering insights on how MSPs can expand their services across telecom, cloud, and AI without adding operational complexity.
Read moreGrow Beyond Your Core Stack: 10 Reasons MSPs Choose AppDirect
This article details 10 operational reasons why Managed Service Providers (MSPs) are choosing AppDirect to expand their offerings across telecom, cloud, energy, and AI, while maintaining control of customer relationships.
Read moreVendor-providedVerify with the vendor.
Company Size
Large
Founded
2009 (17 years)
Source: Apollo, Dec 2025
Employees
1,001-5,000
Source: Apollo, Dec 2025
Industry
Information Technology & Services
Headquarters
San Francisco, California, United States
Focus Areas