Intuit is a prominent financial software company founded in 1983 in Palo Alto, California, by Scott Cook and Tom Proulx. The company specializes in software and online services that simplify personal finance management, small business accounting, and tax preparation. Its flagship products include QuickBooks for small business accounting, TurboTax for tax preparation, and Mint for personal financial management. With approximately 50 million customers worldwide and a workforce of over 8,000 employees, Intuit has established itself as a key player in the financial software industry. The company has evolved from its origins with Quicken, a personal finance tool, to offer a range of services including payroll processing, mortgage lending, and insurance products. Intuit is known for its commitment to innovation and customer-centric product development, continuously adapting to technology trends with cloud-based and mobile solutions.