Trustpilot is a global online review platform founded in 2007 in Copenhagen, Denmark, by Peter Holten Mühlmann. It serves as the world’s largest independent customer feedback platform, hosting over 300 million reviews and supporting more than 1.25 million businesses across over 100 countries. With 67 million monthly active users, Trustpilot connects consumers and businesses through authentic reviews, empowering consumers to make informed purchasing decisions. The company operates on a freemium business model, offering free access to basic review services while providing premium features such as advanced analytics and personalized customer support for businesses. Trustpilot emphasizes integrity and trustworthiness by employing advanced fake review detection technology and community oversight to ensure the authenticity of reviews. With a market capitalization exceeding £1 billion, Trustpilot continues to grow, adding over 190,000 new reviews daily and employing over 1,000 people globally.